Are you currently running your small business without a digital advertising strategy?
Did you know that more than two billion people are expected to make their online purchases by 2021? This figure includes both products and services.
When you have the right strategy in place, your small business can take a bite out of that number AND will see an increase in sales, leads or anything else.
Let's face it, a small business' first priority is growth. And, how do you do that? You need to get people used to your brand, and in front of your products and services.
Today I am going to discuss a few of the digital ad campaign strategies to help your small business. These are not one size fits all solutions, be sure to implement the right campaign for your goals.
Digital Advertising Campaigns for Small Businesses
No. 1: E-mail
E-mail campaigns should be your number one priority! Allow me to repeat that: Number. One. Priority!
Examples of e-mail marketing campaigns/goals:
product and service marketing
e-newsletters
sale promotions
informational
customer retention
lead generation
Selecting the right campaign depends on the nature of your business and what makes the most sense for you at this time.
No. 2: Content Marketing
Content marketing will not only drive traffic to your existing website, it is also an excellent way to develop customer engagement.
Blogs, videos, podcasts, infographics, you name it! All of this content on your website or social media pages will have keywords assigned to them. These keywords are going to drive consumers to you.
No. 3: PPC (Pay-Per-Click)
PPC ads are a common and effective digital advertising strategy, but keep in mind that they can also be very expensive.
In short, PPC gets your website to rank higher in the top paid search engine results for specific keywords people are searching.
No. 4: Social Media
We all know social media offers unmatched reach that other platforms find hard to rival.
For social media outreach to work, you need to have the willingness to invest in it and I mean both money and time.
Also as important is selecting the right social media network to focus your efforts on.
That's it! Having the vision and foresight to set the right goals also helps. And jumping right into the digital bandwagon is sure to pay off sooner rather than later.